Our Resumé


We’ve been building and operating profitable niche eCommerce stores for over a decade. Here’s a sampling of our success…

  • Bird-Cage.com – $8,000+ monthly net profit
  • JerrysPaintball.com – $6,000+
  • HoltzSaddleCo.com – $5,000+
  • PitchingMachinesNow.com – $8,000+
  • NFCPerformance.com – $7,000+

In addition to the stores we’ve built ourselves, we also handle the day-to-day operations for dozens of other highly profitable web stores.


We are the creators of several popular and successful eCommerce training programs, including:

  • How to Make a Living Flipping Websites (2008)
  • Niche Blueprint (2009 – 2011)
  • StoreCoach.com (2012 – Present)

Through these programs, we’ve coached and mentored thousands of entrepreneurs over the past several years, giving us a wealth of knowledge and experience above and beyond what we’ve acquired through building and operating our own network of eCommerce stores.


Don’t just take our word for it that we’re eCommerce experts! Take a look at the national press we’ve garnered for our expertise and proven track record…

Dave was interviewed live via satellite on Fox Business News and was also featured on the popular “Kurt the Cyber Guy” show on KTLA Los Angeles.

We’ve also been featured in The New York Times and on numerous eCommerce blogs and podcasts, including both major marketplaces for buying and selling web stores and other digital properties: Flippa.com and EmpireFlippers.com.

Meet the Founders & Directors


Dave Hermansen

Chief Executive Officer

Dave is a well-known expert in the world of eCommerce and Internet marketing. He got into eCommerce back in 2003 and basically learned everything through “trial and error.” After a couple big successes landed him on Fox Business News and The New York Times (among others), Dave recruited his brothers Kevin and Mike to join him full-time. Dave oversees StoreStream’s SEO/Content Team as well as the Marketing Team. Dave and his lovely wife, Jen, have two children and live in Meridian, Idaho.


Kevin Hermansen

Chief Financial Officer

Kevin graduated summa cum laude with a Master’s Degree in accounting from BYU in 2006 and worked for five years in public accounting (for Ernst & Young and Cooper Norman, a regional accounting firm in Idaho). Though Kevin was on the fast-track to become a partner at his CPA firm, he was an entrepreneur at heart and decided to join Dave and Mike full-time in 2010. Kevin oversees the PPC Advertising Team and the Site Performance Team. Kevin and his beautiful wife, Jessica, have five children.


Mike Hermansen

Chief Operating Officer

Mike began his eCommerce career in 2006 while working on his business/entrepreneurship degree at Idaho State University. After seeing immediate success, he decided to go “all in” with Dave and has never looked back. Mike assisted Dave with creating all three eCommerce training courses listed above and overseen the creation of dozens of stores. Mike oversees the Customer Service & Order Fulfillment Team. He and his amazing wife, Barbara, have four children.

Bottom Line: You simply could not find a more
experienced, qualified team to partner with in eCommerce!